Kent Yoshimura: The Art of Scaling Through Simplification
In this episode of 'The Wisdom Of' Show, host Simon Bowen speaks with Kent Yoshimura, co-founder and CEO of Neuro, a functional confectionery brand that has revolutionized the supplement industry by delivering cognitive benefits through everyday products like gum and mints. From his background in neuroscience to his experiences as an international martial artist and large-scale muralist, Kent shares powerful insights on simplifying complexity, building trust systems, and creating sustainable success that applies to businesses across all sectors.
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Episode Breakdown
00:00 Introduction and Kent's multifaceted background in neuroscience, martial arts, and art
05:18 The founding story of Neuro and making complex supplements accessible
12:36 Building trust and authentic relationships in business partnerships
18:52 Delivery innovation versus product innovation in the supplement industry
25:44 The power of consistent excellence over occasional brilliance
33:29 Using AI to elevate human contribution, not replace it
38:22 Lessons from ultra-marathon running that apply to business resilience
45:36 The importance of focusing on mental well-being for entrepreneurial success
52:12 Finding balance between creativity and business leadership
58:43 The philosophy of doing more and creating lasting impact
About Kent Yoshimura
Kent Yoshimura is the co-founder and CEO of Neuro, a functional confectionery brand that has revolutionized how people consume supplements. With a background in neuroscience from UCSD and film from UCLA, Kent has combined his scientific knowledge with creative expertise to build a company that now distributes products in over 40,000 retail locations worldwide.
Beyond his business success, Kent is an accomplished martial artist who has competed internationally, a large-scale muralist whose work appears worldwide, and a creative director who has designed immersive retail experiences for major brands. His multidisciplinary approach has allowed him to bring a unique perspective to business innovation and leadership.
Throughout his career, Kent has maintained a commitment to helping people become the best versions of themselves by providing accessible tools for mental clarity and focus.
Connect with Kent Yoshimura
LinkedIn: https://www.linkedin.com/in/kentyoshimura/
Website: http://www.neurogum.com/
Instagram: https://www.instagram.com/neurogum/
Twitter: https://twitter.com/neurogum
Facebook: https://www.facebook.com/neurogum
YouTube: https://www.youtube.com/c/Neurogum
About Simon Bowen
Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organizations, recognizing that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organizations.
Connect with Simon
LinkedIn: https://www.linkedin.com/in/simonbowen-mm/
Instagram: https://www.instagram.com/officialsimonbowen/
Website: https://thesimonbowen.com/
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