Episode 20

full
Published on:

2nd Dec 2024

Matt Purcell: Building Authentic Brands and Personal Resilience

In this episode of 'The Wisdom Of' Show, host Simon Bowen engages in a deep conversation with Matt Purcell, brand strategist, musician, and social impact leader. From his personal journey of overcoming childhood bullying to becoming one of Australia's leading brand strategists, Matt shares profound insights on authenticity, personal branding, and building resilience in today's complex world.

Ready to unlock your leadership potential and drive real change? Join Simon's exclusive masterclass on The Models Method. Learn how to articulate your unique value and create scalable impact: https://thesimonbowen.com/masterclass

Episode Breakdown:

00:00 Introduction and personal journey 

05:13 Understanding true wisdom 

10:46 The authenticity revolution in branding 

18:58 Building personal resilience 

25:44 Personal branding strategies 

33:44 Facing judgment and criticism 

38:35 Teaching resilience to young people 

45:13 Rapid-fire questions and conclusion

About Matt Purcell

Matt Purcell, who began life as a Korean adoptee facing early challenges with identity and bullying, transformed himself into Australia's leading personal branding expert and founded multiple successful ventures including KYU Media and Social Kung Fu (Australia's first verbal self-defense training). Through his various entrepreneurial endeavors, including partnerships with Sydney University and Boost's Janine Allis, as well as recognition through multiple awards like the Sydney Young Entrepreneur Award, Matt now works with Australia's biggest brands and high-profile individuals while pursuing his mission to impact 1 million students through anti-bullying training.

Connect with Matt

About Simon Bowen

Simon has spent over two decades working with some of the most influential leaders across many complex industries and circumstances. His very clear finding is quite simply that thinking is valued less than doing in almost every situation in our modern world. However, Simon has conversely observed that the power and success of any business, project or organization will be in direct proportion to the level and quality of thinking of the people and the quality of the idea or ideas on which it is built. As such, Simon is leading the renaissance of thinking.

A sought-after speaker, facilitator and advisor to global leaders, Simon has demonstrated the efficacy of his line method for over 20 years with Fortune 500 companies, heads of Government, the military and private sector in strategic planning, the incubation of innovation, crisis management, and moments of conflict.

Connect with Simon


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About the Podcast

The Wisdom Of... with Simon Bowen
The Wisdom Of... with Simon Bowen delves into the intricate issues of our time.

Join Simon as he converses with the world's leading thinkers, entrepreneurs, and visionaries to uncover how they tackle complex problems, ignite innovation, and navigate significant projects.

This podcast brings a Renaissance of Wisdom to your week, offering insights into leadership, ethics, global challenges, and cutting-edge ideas.

Tune in to gain a deeper understanding of the decisions shaping our world and learn from the minds driving change.

Get in touch and learn more at: https://thesimonbowen.com/show/

About your host

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Simon Bowen